Penny

Overactive Bladder is a wee bladder condition with a big social stigma. So as part of Hold On Australia, we wanted to help people unobtrusively self-diagnose their own bladder health.

Enter Penny, the tiny, low-cost IOT bladder buddy. Linked to an app, a few clicks of Penny could help users easily, accurately and discreetly track and analyse bladder function and health.

Client: Astellas

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A single tap captured liquids in. Two taps recorded liquids out. And a long hold revealed the location of the nearest public toilet.

A single tap captured liquids in. Two taps recorded liquids out. And a long hold revealed the location of the nearest public toilet.

And with data captured, personalised reports were generated and encouragement offered along the way.

And with data captured, personalised reports were generated and encouragement offered along the way.

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