Don’t hold this against me. I used to be a suit. It was an accident. Rather, I was pushed. My first proper-job boss clung tight to a notion I was politic; prudent; client-safe. Which said plenty about our only other employee.
I learned scads. About business. About process. About threading possible through impractical. And don’t even on contact reports. I also discovered I needed to trim my sails for where the real magic happens: the creative department.
Now, having worked in sales promotion, marketing, branding, DM, CRM and UX agencies for two decades plus change, my skills have evolved as the digital age has unfurled. I’m as comfortable concepting multi-channel campaigns or storyboarding video content as I am in design sprints for website rebuilds.
More importantly, my belief that ideas can change lives for the better – both for client and consumer – remains undimmed.