Every woman knows ruler straight hair can only ever come from the salon, right? Wrong. By integrating steam into their flagship straightener, VS Sassoon managed to achieve every girl’s dream: salon straight hair at home, first time, every time.
To prove it, we took real women with crazy curls and untameable tangles, then gave them the Goddess Ultimate. Content was pushed via social and display, all pointing to a responsive website.
Client: VS Sassoon