Current gig
Wunderman, Head of Copy
Various clients, January 2013 – present
Creatively driven and data inspired, Wunderman is a leading global digital agency. My role includes wrangling a small team of copywriters, pitching, presenting and working collaboratively with design, UX, strategy and client team leads to produce sticky ideas customers want to cuddle.
· Manage a team of 2 writers
· Work closely with clients + creative & client team leads
· Run embed sessions with clients to shape and define content
· Lead writer for Woolworths, Astellas, HP, Microsoft and HSBC
Past life
Interbrand, Copywriter
Telstra, October - November 2012
Embedded writer in a team of talented designers and strategists dedicated to the verbal and visual positioning of Telstra new branding.
Momentum, Copywriter
Lion Co, Beverage Division, September - October 2012
Conceptual development and crafting of several internal launch videos for a highly secret, hush-hush technological revolution in home drinking.
Deadly Women, Scriptwriter
Beyond Productions, February – August 2012
Post-production writing on Season 6 of the insanely popular factual show focusing on the riveting, bloody and, yes, deadly exploits of female killers.
Monster Bug Wars, Scriptwriter
Beyond Productions, October – November 2011
Post-production writing on Season 2 of the wildlife documentary show that slickly blends David Attenborough and cage fighting. Two deadly insects go head-to-head until only one remains. It’s usually the spider.
Ogilvy & Mather, Senior Copywriter
American Express, September 2009 – January 2012
Creative writer on the American Express account covering all facets of their business, from workhorse charge cards all the way up to their highly coveted Centurion Card.
One Barrack Street, Copywriter
Vodafone, June 2007 – October 2008
Practiced in the dark arts of telco-combat, incorporating retail, business, product and charitable campaigns for Vodafone Australia.
The Village, Copywriter
Commonwealth Bank, January 2006 – June 2007
Broad exposure to pretty much every product and service the Commonwealth Bank sells, including credit cards, insurance, savings, investments, home lending, business and superannuation.
360, Senior Account Manager
Commonwealth Bank, September 2001 - January 2006
Don't hold this against me BUT I used to be a suit, plying my trade as a senior account manager on the savings and investments portfolios for Australia's biggest bank.
Skills
Television Post-production, writing, edit assist
Advertising Above-, through- and below-the-line experience, including:
Digital, TVC, print, radio, outdoor, DM, online & point-of-sale
Collaboration Experienced in team management, in-sourcing, presentation & client liaison skills